The discount supermarket has been crowned ‘Supermarket Own Brand Spirits Range of the Year’ at the world renowned International Spirits Challenge as well as scooping no less than 20 medals at the International Wine & Spirits Challenge this month.
The accolade comes at a time when spirits such as gin and whisky are enjoying a consumer renaissance, particularly for home drinkers.
This year, the Office of National Statistics reintroduced gin to its annual Consumer Price Inflation Basket of Goods after having a 13-year absence.
This latest hoard of medals for Aldi’s trophy cabinet, judged by international industry experts includes a gold medal for its Oliver Cromwell London Dry Gin (£9.97) which trumped over silver medallist Foxhole London Dry Gin, a premium gin that describes itself as a very fresh and aromatic gin, which sells for more than three times the price at £39.95.
Other products that caught the judges’ attention included Aldi’s Specially Selected Crème de Cassis (£6.99), Tamova Vodka (£9.97) and Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49). The retailer’s whisky range has had a stellar year in particular, having received a total of 16 medals so far this year.
A spokesperson at the International Spirits Challenge said: “The display of awards achieved by Aldi this year at the International Spirits Challenge was fantastic.
“They consistently showcased high quality products in the blind tastings, which demonstrates that you don’t have to compromise on price to enjoy great tasting drinks.
“As a collective result across all categories from the competition, the supermarket undoubtedly was this year’s winner of the “Supermarket Own Branded Spirits Range of the Year!”
Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “Receiving medals for our spirits is a fantastic achievement and it is great to see our spirits range being praised so highly by experts.
“Being awarded a title such as ‘Supermarket Own Brand Spirits Range of the Year’ is something that not only reflects the quality of our products but also the hard work that our UK based buying team put into drinks retailing every single day.”
It’s not just Aldi’s spirits that are causing a stir amongst experts. The retailer has won a whopping 158 medals in total across its beers, wines, and spirits range in 2017 and was also crowned Multiple Wine Retailer of the Year at the Drinks Retailing Awards in February.
Aldi has recently launched a new meal kit which means you could eat dinner for just £1.60 a person.